About Jam

Jam Sports Productions, LLC, the world’s leading minority-owned, female-helmed, sports and entertainment agency, is a disruptive, global pioneer in event production, multicultural marketing, creative design, original concepts, talent representation, and brand management.

Jam manages and produces special event properties during the famed weekends of the Super Bowl, Pro Bowl, NBA All Star Weekend, NCAA Men’s Final Four, the Kentucky Derby, the MLB All-Star game, and the Pro Football Hall of Fame Induction Ceremony, along with dozens of signature events that Jam has ownership and operation management over that take place in various cities around the world.

The firm has a strong mission of creating opportunities for advancement for its workforce and clients, as well as its partners and corporate sponsors. It believes in building and empowering platforms for success that are cemented in inclusion, diversity, inspiration and meaningful touches to the human spirit.

Our Services

Event Production

Consulting & Business Management

Creative Design

Original Concepts

International Partnerships

Talent Representation

Getting to Know Us

Since 1995 we’ve been proud to produce some of the best events with the support of the world’s greatest athletes and entertainers. And along the way, we’ve managed to not just live history, but create it. It’s been quite the journey and we’ve only just begun. Our team is creative, our hearts are in the right place and our minds are focused. We have more history to make!

To our credit, we have produced numerous experiences surrounding football, golf, basketball, baseball, motorsports, soccer, tennis, wrestling, boxing, movie premiers, festivals, corporate dinners, VIP receptions, meetings, conferences, charity fundraisers and galas. We are perhaps most recognized for our ownership, inception, creation, production and management of Gridiron Celebrity Hoops, the first and only celebrity basketball game to be officially sanctioned by the National Football League as an annual Super Bowl weekend activity. This celebrity basketball game has been the occasion of many firsts. Our President & CEO, Juli Jordan is the first Black American and the first woman to have had a signature event reach the decade mark with the NFL for Super Bowl weekend.

Here at Jam we have the requisite experience, professionalism and celebrity contacts to be the tour de force that any dynamic event mandates. Our humble success seamlessly incorporating the genres of both sports and entertainment explains why our team is unequivocally supreme in our production of Events of Champions! ™


  • “My enjoyment comes from connecting brands to fans to create memorable, awesome experiences that always have a level of accountability to philanthropy, social responsibility and community service.” - Juli Jordan, President & CEO of Jam Sports Productions

Inside the Dream

Note from Founder, President & Chief Executive Officer

Thank you for taking the time to visit our website. I hope you will enjoy learning more about our agency. I equally hope you will consider joining forces with us and getting involved with our community and global outreach!

I take immense pride in the work that we do; in all that we have been able to accomplish as a boutique firm. We are humbled and blessed to have worked with some of the world’s most elite talent. We are grateful to the opportunities won and lost for they all have challenged us to be greater. As we grow, we will continue to combine passion with purpose, sports with entertainment and love with laughter. I look forward to seeing you at one of our events in the future. Stop by and say hi.

When I decided to become an entrepreneur, I knew I wanted to be in business for myself, but not by myself. There is an old African proverb that says “If you want to go fast, go alone. if you want to go far, go together.” I truly believe in the power of togetherness and enjoying that paced journey as a united work-party of great minds.

As I embarked on establishing a business, I wanted its foundation to be based on a four-pronged principle: 1) I wanted to build and inspire a workforce team where the environment is a nurturing climate, such that people feel that they work WITH me, not for me; 2) I wanted to create and produce events that are impactful, meaningful and make a positive difference in the world; 3) I wanted to provide opportunities that encourage diversity and inclusion on a myriad of levels; and 4) I wanted Jam to be a business with high moral and ethical standards protecting our clients and their interests at all times.

Although we’ve been in business 20 years, I believe we’ve still only just begun. We have so much more to share, do, give, create, and dream. We’re perfectionists, idealists, dreamers, innovators, producers, workaholics; we are forever thinking outside the box, forever looking inside our hearts, hugging the curve, and leaning in. We’re here to be great!

HERstory Making History

Dubbed by clients as the “game-changer”, Juli Jordan has long been recognized as one of the premier event producers in the United States. Jordan has garnered over two decades of specialized practice and knowledge in the sports and entertainment worlds. Her diverse professional legal experiences at the law firm of Morgan, Lewis & Bockius, Warner-Chappell Music Publishing, Twentieth Century Fox Films, The National Football League Players Association, the Los Angeles Lakers, Turner Network Television, House of Blues Entertainment and IMG, inspired her to become a successful entrepreneur and create her own niche in the sports and entertainment industry.

Jordan is a lawyer, magazine editor, philanthropist and the President and CEO of Jam Sports Productions, LLC, Jordan’s landmark partnership with the National Football League, one of the first of its kind, and her long list of NFL clients, make her the owner of a successful small business with an impressive pool of talent. Jordan is the first African American female to garner a lucrative contract with the National Football League to produce the first and only officially sanctioned charity basketball game held annually during Super Bowl weekend.

Considered an expert in her field, Jordan is often invited to speak and offer advice to students, athletes and aspiring entrepreneurs about her career in law, sports and entertainment. She is an inspiring motivational speaker and well sought-after keynote speaker for businesses, organizations, non-profits, conventions, conferences, associations, high schools, universities and private events. She considers herself a “Purpose Coach” who has successfully helped clients discover their purpose and meaningful passion that translates into transforming their lives to find a greater degree of happiness, peace, empowerment and prosperity.


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